The Association of Alternative Newsmedia’s 2012 Web Conference was held in San Francisco and attended by publishers, editors, and owners from over 130 of North America’s alternative news organizations. Stefan spoke about how alternative news organizations can bring their content to the emerging platform of tablets in “The Revolution will be Portable: Understanding the Tablet Opportunity” session. He highlighted unique qualities of the tablet for local news consumption and gave an overview of how organizations with a cultivated and established brand presence can deeply engage with their audience.